THE BRAND IDENTITY
The GLITCH brand is designed to be a clear, recognizable brand identity, broadcasting the most popular, quality contemporary programming. The GLITCH logo animation showcase millions of pixels (particles) dispersed in 3-dimensional space, symbolizing digital glitching of the particles constructing the logo over time.
GLITCH reinforces a uniform look and feel across all platforms. Since GLITCH is seen as a way for audiences to continually access all latest blockbuster movies and popular tv series, we wanted to make sure that the branding is consistent across all platforms. Furthermore, the GLITCH web and mobile presence should deliver on both ease and functionality, providing users endless entertainment whenever they want it.